Global Expansion and the Need for an Effective Distribution Channel Strategy

Successful companies have a fundamental understanding of what their customers want and how to provide solutions they will buy. They also understand where and how their customers want to buy. This success is ultimately dependent on the efficiency and scope of the company’s go-to-market strategies. Therefore, optimizing their distribution channel strategy is a crucial factor to companies achieving sustainable growth and competitiveness in both their domestic and foreign markets.The rise of emergent market middle class and the resurgence of developing economies in the past two decades have accelerated globalization at an exponential…

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